The New Public: Professional Communication and the Means of Social Influence
(Part of the Cambridge Cultural Social Studies Series)
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Book Overview
Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a New Public, subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and J?rgen Habermas. He concludes that the present social order is unstable because good-faith, two-way discourse has been undermined.
Format:Paperback
Language:English
ISBN:0521484936
ISBN13:9780521484930
Release Date:September 1997
Publisher:Cambridge University Press
Length:348 Pages
Weight:1.14 lbs.
Dimensions:0.9" x 6.2" x 9.0"
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