The New Public: Professional Communication and the Means of Social Influence

(Part of the Cambridge Cultural Social Studies Series)

by Leon H. Mayhew

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Professional specialists have come to dominate public communication, and the modern public of the Enlightenment has been replaced by a New Public, subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Leon Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory that bridges Talcott Parsons and J?rgen Habermas. He concludes that the present...

Format:Paperback

Language:English

ISBN:0521484936

ISBN13:9780521484930

Release Date:September 1997

Publisher:Cambridge University Press

Length:348 Pages

Weight:1.14 lbs.

Dimensions:0.9" x 6.2" x 9.0"

Related Subjects

Behavioral Sciences Communication & Journalism Communication & Media Studies Marketing & Sales Media Studies Politics & Social Sciences Psychology Public Relations Science & Math Social Psychology & Interactions

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The New Public: Professional Communication and the Means of Social Influence

(Part of the Cambridge Cultural Social Studies Series)

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