The New Professionals: The Rise of Network Marketing As the Next Major Profession

This book is a must read for people seriously looking to change their current J-O-B situation. I value the insight Dr. Charles King and James Robinson has prepared in this book to educate all on the subject of Network Marketing. Thank you to the authors and all those who worked diligently to review these numbers and post them in a format that unequivicably proves why everyone should be involved in a Network Marketing company now. It should be noted that the statistics in this book should be updated every 5 years so we can all see how much growth this industry sees.

In the MLM (a.k.a. Network Marketing) industry any upcoming or fresh entrant, aspiring to reach whereever that he has decided to reach or get whatever that he has set out to get using this industry as his vehicle, should not waste a single day before getting a copy of this book and reading it immediately - not to mention re-visiting it as often as possible. Why? Every NM company that cares about its distributors' or representatives' success encourages them to learn everything about the industry. "Get to know the industry you're working in, inside out!" you hear the big earners say. Well, that's not without reason. Whether you will be able to promote the product/services of your company or not, is secondary. The primary challenge is to educate your prospect about the industry in positive light. By and large this is the primary issue for prospects, so much instrumental in transferring or not transferring your belief in the mission you have embarked on. Not to mention the years and years of built-up negativity that needs to be erased even before you introduce your company and products. This book addresses this problem. I give this book a five star because (1) this is the only book available that sums up, yet covers all aspects of the industry. You won't need any other book to learn about the industry, not that there are any as comprehensive and complete as this one. (2) Secondly, this book is coming from the authority in Network Markerting Industry. In fact, for me this book is an objection handling manual. Cheers!

If your considering Network Marketing as a career move then this should be your first text book for learning what you need to know first about the business. I have also attended Dr. Charles King's Network Marketing Certification course at the University of Illinois @ Chicago with equal enthusiasm. If you take anything from this review, understand that this book was written by a Harvard Grad and tenured Professor at UIC who spent much time researching the business. It is a great book that is required reading especially if you're new to the business of Network Marketing. Last of all, don't listen to fools who scoff at this book or the Industry, unless of course you wish to remain a slave to your employer and retire a slave to the Governments program.

If you are one of the many that are trying to keep up with the ever changing face of the business world, you need to read this book. In the last five years, I have personally experienced more changes and more growth in my own business life that in all the other 25 years put together. The bottom line is that things are rapidly changing - and we have two choices - embrace the changes and learn to use them to our advantage - or resist the changes and get left behind. While multi-level marketing is not new and not all multi-level companies are created equal, the industry is certainly emerging as one that offers some of the best opportunities for people to get started as independent business owners with a relatively small investment, especially for those who might never have had any other way to achieve financial independence. For some time now, I have had first hand knowledge of the money that can be earned by the small business owner, many of whom were not college educated and were not your straight A, honor roll student. There are countless thousands that have invested heavily in higher educations to obtain skills to get "good paying jobs" that will never come near the income levels working as an employee that can be achieved as an independent business owner. If you have looked down your noise in times past at "multi-level marketing", take another look!! After all, it wasn't but a few years back that most of us had never even heard of the internet, much less used it in every day life!!