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Paperback The New Penguin Business Dictionary Book

ISBN: 0140513779

ISBN13: 9780140513776

The New Penguin Business Dictionary

This brand new dictionary is the ideal handbook for everyone with an interest in the world of business. Whether you are studying or are already at work, you will need to get to grips with the mass of jargon being used. Up-to-the-minute, written by experts in their fields, with practical and relevant examples, The New Penguin Dictionary of Business covers a host of general and more specialized business terms, from 'A' shares to zero-sum game.

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Format: Paperback

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The definition of useful: The New Penguin Dictionary of Business

This compact handbook contains business information of all sorts, and is nearly as entrancing to read as a novel. We find biographical notes, financial concepts, marketing terms, historical events and even psychological theories ('cognitive dissonance,' 'the hierarchy of needs,' among others). The writers have accomplished the miraculous: brief, accurate and memorable essays on the central concepts of business in the modern age. Keep it close at hand, read it on the train, quote it-- people will think you're a genius.
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