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Hardcover The New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions Book
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ISBN: 0471530581

ISBN13: 9780471530589

The New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions

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An analysis of market research which explores how electronic data can help to solve marketing problems. It provides critical commentary on existing systems and describes the development of strategies to meet the communications and scheduling difficulties encountered in marketing departments.

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Format: Hardcover

Condition: Good*

*Best Available: (ex-library, missing dust jacket)

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Business Business & Investing Economics

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