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Hardcover The New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions Book

ISBN: 0471530581

ISBN13: 9780471530589

The New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions

An analysis of market research which explores how electronic data can help to solve marketing problems. It provides critical commentary on existing systems and describes the development of strategies... This description may be from another edition of this product.

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Format: Hardcover

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