The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century
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Book Overview
Setting out the 12 new marketing rules for anyone aiming to build tomorrow's successful company this book contains case studies of well-known companies which are pioneering the new rules of marketing. This description may be from another edition of this product.
Format:Mass Market Paperback
Language:English
ISBN:1587990245
ISBN13:9781587990243
Release Date:July 2000
Publisher:Texere Publishing
Length:265 Pages
Weight:0.60 lbs.
Dimensions:0.8" x 5.1" x 7.8"
Customer Reviews
1 rating
New Marketing Manifesto- Branding Excellence
Published by Thriftbooks.com User , 21 years ago
In short this is a really refreshing read. It explains the new trends in emerging 21st centuary brand. Cetral to the theme is the customer centricity of brand building.
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