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Hardcover The New Marketing: How to Win in the Digital Age Book

ISBN: 1526490110

ISBN13: 9781526490117

The New Marketing: How to Win in the Digital Age

In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.

From the bestselling authors of The Social Employee,...

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Format: Hardcover

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