The New Marketing: How to Win in the Digital Age
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In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results.
From the bestselling authors of The Social Employee,...
Format:Hardcover
Language:English
ISBN:1526490110
ISBN13:9781526490117
Release Date:September 2020
Publisher:Sage Publications Ltd
Length:288 Pages
Weight:1.40 lbs.
Dimensions:0.8" x 6.8" x 9.9"
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