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Hardcover The New Luxury Experience: Creating the Ultimate Customer Experience Book
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ISBN: 3030016706

ISBN13: 9783030016708

The New Luxury Experience: Creating the Ultimate Customer Experience

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This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to...

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Format: Hardcover

Condition: New

$89.99
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