The New Imperialists

Leibovich's use of the word "imperialist" is apt to the extent that each of the five "restless kids" (Case, Chambers, Bezos, Gates, and Ellison) grew up to "virtually rule the world" and now preside over the 21st century's equivalent of an empire. Thus each can be viewed as a modern-day emperor. In that sense, they are (at least for now) among the "royalty" of the contemporary business world. Frankly, I find them much more interesting as ordinary human beings in most respects but who do indeed possess a few extraordinary talents which help to explain why each has achieved so much thus far. Leibovich organizes her excellent material with five chapters, each dedicated to one of the "new imperialists." Having just read Florence Stone's The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success, I was already well-prepared for the first chapter. Stone's comments about Ellison are remarkably;y consistent with Leibovich's, both agreeing that Ellison is one of the most complicated, sometimes contradictory, and on occasion infuriating people they have as yet encountered. Consider Leibovich's account of a conversation with Adda Quinn, to whom Ellison was once married, years before the founding of Oracle: "Quinn calls Ellison the most charming, brilliant, and non-boring man she has ever known. He also gave her an ulcer, she says, with his deceptions, darting interests, and changing moods....He had an explosive temper and Quinn said she feared for her safety as their marriage was ending. The couple kept guns in the house -- they lived in a rough part of Oakland and had been burglarize -- and she thought that Ellison was becoming increasingly erratic." There are many other similar comments by whose who had direct and frequent contact with Ellison. Obviously, Ellison is an exceptionally intelligent man but also "volatile" and, when it serves his purposes ruthless.The chapter which interested me the most is the one devoted to John Chambers. He and the other four "achieved their dominance seemingly overnight. and to a degree that has exploded any previous notion of commercial scope and scale. Moreover their wired age goals go beyond mere geographic expansion; they incorporate a kind of lifestyle imperialism in which traditional lines of media and commerce are constantly being pushed." However, to a much greater extent than any of the others, Chambers has helped Cisco Systems to achieve its dominance through aggressive M & A initiatives and strategic partnerships. His preferred approach is collegial rather than confrontational. I also find it significant that Chambers' personality and leadership style are far less flamboyant than those of Ellison, Bezos, and Case. Also, based on the information provided, he conducts himself in a manner which suggests that he is much less competitive than Gates. However, it is important to remember that this may well be a skillfully cultivated perception rather than

This book offers great insights into the minds of todays business leaders. The diversity of this group is amazing and compelling reading. Each has a different style, beliefs, and background that have shaped their lives. I'm not a big reader, but I could not put this one down. Highly recommended.

One really wouldn't think a new book about these leaders of the 'new economy' is all that needed. After all, the stories of these guys are well documented to the point of pop legend. Mark Leibovich, however, shows that in capable hands much can be learned through looking at the past, present, and future. He writes in a clear, direct tone and has obviously done a ton of research. One of the best things he does is lay out the facts objectively and let the reader reach his/her own conclusions about his subjects ( e.g, 'Are Gates, Ellison ruthless'? ) and about the big picture ( 'Does the burst of the bubble diminish tech in general' ?) It's refreshing to see an author respect his readership in such a manner. All in all a very enjoyable book that I recommend.