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Paperback The New Global Marketing Reality Book
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ISBN: 1349509795

ISBN13: 9781349509799

The New Global Marketing Reality

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Format: Paperback

Condition: New

$60.03
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Book Overview

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

Related Subjects

Business Business & Investing Economics

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