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Business & Investing Books > Marketing & Sales Books
Hardcover The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands Book
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ISBN: 0071782893

ISBN13: 9780071782890

The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

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Format: Hardcover

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Book Overview

Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations

Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's...

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