The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
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Book Overview
Breakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations Western organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors's acquisitions of Land Rover and Jaguar; Lenovo's purchase of IBM's ThinkPad business; HTC's stature as the fourth largest global smartphone manufacturer; Haier's...
Format:Hardcover
Language:English
ISBN:0071782893
ISBN13:9780071782890
Release Date:June 2012
Publisher:McGraw-Hill Companies
Length:320 Pages
Weight:1.50 lbs.
Dimensions:1.2" x 6.4" x 9.3"
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