The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
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This is a comprehensive book on the practice of licensing from both the licensee's and licensor's perspectives. It covers the history as well as current industry specifics and statistics, both in the U.S. and in every international market. The book details marketing and advertising procedures, legal clearances, accounting, and ethics considerations. It contains an extensive appendix with sample forms that can be downloaded and customized by the purchaser...
Format:Paperback
Language:English
ISBN:188820611X
ISBN13:9781888206111
Release Date:June 2018
Publisher:Kent Press
Length:525 Pages
Weight:2.20 lbs.
Dimensions:1.3" x 6.8" x 9.9"
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