The NASCAR Way: The Business That Drives the Sport

The book was very informative on the financial and business demands of creating this great sport. It points out the France's dedication and perserverance to a business and how it became successful. After reading the book you can see why the sport has become a boardroom discussion with a lot of Fortune 500 firms as well as the Little Guys! I couldn't put it down.

The NASCAR Way is the most informative book I've found on NASCAR racing as an industry. The insight that Hagstrom provides the reader on the moral values that started all, to the marketing saavy that continues to drive the business is invaluable not only to the NASCAR fan wanting to know more, but to anyone in any business looking for a model to grow their company by. The reader that is not a NASCAR fan will be hooked before finishing the book, and the casual fan will become an expert on what goes on in the behind-the-scenes world of racing. A must for every entrepreneur and NASCAR fan alike.

This book provides details about how Nascar really works. It goes so in depth about the business that runs the sport that both a NASCAR fan and a business man could enjoy this book. It is the most informative book I have encountered on Nascar. I loved it!

If you are a hard core business person or a hard core race fan, you must have this book. If you wonder what all the hype is about, you have found your answer. Hagsrtom really digs into the business and explains the details of how and why NASCAR has come to be the fastest growing sport, period. A great race car fan study and an even better business person study. Business people could learn a thing or two or three from this book.

If you're not already hooked on NASCAR and wonder what all the fuss is about, and why it has become the hottest, fastest growing sport in the nation, this book will give you the answers and explain how and why you will enjoy becoming a fan yourself. Contrary to what you probably think, it isn't some backwater sport run by and for rednecks. Hagstrom explains eloquently what NASCAR offers to its fans that professional baseball, football, basketball and other sports no longer deliver. He convinced me to zero in on this with high expectations of really enjoying the sport.