Latin names--frequently unpronounceable, all too often wrong and always a tiny puzzle to unravel--have been annoying the layman since they first became formalized as scientific terms in the eighteenth century. Why on earth has the entirely land-loving Eastern Mole been named Scalopus aquaticus , or the Oxford Ragwort been called Senecio squalidus --'dirty old man'? What were naturalists thinking when they called a beetle Agra katewinsletae , a genus...