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Hardcover The Myths of Creativity Book
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ISBN: 1118611144

ISBN13: 9781118611142

The Myths of Creativity

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Format: Hardcover

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Book Overview

How to get past the most common myths about creativity to design truly innovative strategies We tend to think of creativity in terms reminiscent of the ancient muses: divinely-inspired, unpredictable, and bestowed upon a lucky few. But when our jobs challenge us to be creative on demand, we must develop novel, useful ideas that will keep our organizations competitive. The Myths of Creativity demystifies the processes that drive innovation. Based on...

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