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Paperback The Multichannel Challenge Book
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ISBN: 0750687118

ISBN13: 9780750687119

The Multichannel Challenge

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Format: Paperback

Condition: New

$69.53
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Book Overview

While innovation in products and services continues apace, today's competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world.

This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and...

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Business Business & Investing Economics

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