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Paperback The Irresistible Power of Story Speak: How to Talk Like the World's Greatest Communicators Book
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ISBN: 0995858101

ISBN13: 9780995858107

The Irresistible Power of Story Speak: How to Talk Like the World's Greatest Communicators

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Story Speak is more than just telling stories. Story Speak is calling men's perfume "aftershave," branding Albacore tuna as "Chicken of the Sea," and telling the boxing world, "I'm going to float like a butterfly and sting like a bee." Story Speak turns facts into feelings. Genius communicators throughout history know that 80% of the time people make their decisions based on their emotions, even though they think they're being rational. That's why...

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Format: Paperback

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Self Help Self-Help Self-Help & Psychology

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