The Moral Advantage: How to Succeed in Business by Doing the Right Thing

The subject of this book is how to develop a unity of purpose that melds "the desire to excel, to accomplish something important, and to act in a decent and responsible way." The author calls this "the moral advantage." Based on 48 interviews with successful executives, Damon identifies the key strategies of a moral approach to business and shows how these can lead to both personal and financial success. Damon's focus is on the morality shared by people of goodwill who act decently, live honorably, care for others, and are fair, honest, and responsible. The moral advantage is further defined as "a positive way of thinking about morality that transforms both the worker and the work, a powerful force that can propel people toward their own goals while at the same time generating great benefits for society." The author builds a four-dimensional concept of morality in business and presents a discussion of people whose careers in business exemplify the moral advantage. Damon concludes the book with ten principles distilled from his research. The book presents a refreshing and inspiring value-based framework for understanding business and personal success.

The Moral Advantage: How To Succeed In Business by Doing the Right Thing is based on interviews with 48 executives who have learned how to combine moral convictions, enlightened self-interest, and business acumen to achieve success. Emphasizing that the cutthroat business world does not require one to violate moral principles to succeed - just the opposite, adhering to moral principles lays the foundations for success - The Moral Advantage is an inspiration read packed full of practical advice. From the right way to go about philanthropy, to forging a solid moral idenity, the importance of the Golden Rule, and much more, The Moral Advantage is recommended supplementary reading material for every business owner and manager.