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Paperback The Money Primary: The New Politics of the Early Presidential Nomination Process Book

ISBN: 0742535681

ISBN13: 9780742535688

The Money Primary: The New Politics of the Early Presidential Nomination Process

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Format: Paperback

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Book Overview

The race that's run before the one for President-that's 'the money primary.' But more than money must be acquired in the early campaign for President. What's often just as important in securing candidate viability and success is the media coverage garnered during this time, since this is frequently the first decisive test of a candidate's presidential strength. The election years of 1988 and 2000 stand out among recent presidential nomination campaigns...

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