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Computers & Technology Books > Internet & Social Media Books
Hardcover The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment Book
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ISBN: 0991361008

ISBN13: 9780991361007

The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment

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Mobile has reprogrammed your customers' brains.

Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I can get what I want, anytime, in my immediate context.

Your new battleground for customers...

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Format: Hardcover

Condition: Very Good

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