The Millionaire Real Estate Agent: It's Not about the Money

Great book but I purchased because it was listed as a hardcover. It is not!

My sales went from $2.7 million in 2004 to $8.5 million in 2005. Now we're heading to towards $12 in 2006. Hot dog! But it's not about the money! It's about being the best I can be. I have more time for my friends, family, and I am out of town enjoying myself about 8 days per month. Mostly weekdays... And I have the security of knowing that I am on-track for the business to run itself while I am unavailable for vacation, semi-retirement, or if something happens to me. (!!) All it took was the change of MINDSET and mode of operating that I learned from The Millionaire Real Estate Agent: It's Not About The Money. Gary Keller gives you the formula for success in Real Estate. MREA (Millionaire Real Estate Agent) DOES have plans to help you make more money. YOU identify what you want your Net Gross Commission Income to be, and how many weeks per year you want to work. KELLER shows you how to draw a map from that future goal, backwards, to where you are now. Then you can start your journey, step by step, to success. Simple. Keller likens your approach to becoming a successful agent to training for your first marathon. If you had set your goals for only 10 miles, you would work long and hard and painfully to hit that mark in a few months. However, if you had set your goals more long-term to run the full 26.2 miles AND had a plan to get there, you would be breezing through that 10-mile mark with ease and grace. It would have been a foregone conclusion that you would have that 10-mile level of success. The marathon is a great metaphor for real estate. How far can you run or walk comfortably right now? 1 mile? 3 miles? If you got up early and ran or walked and ate right and had a plan, you know that you be able to run or walk farther, faster AND you would probably be in the best shape of your life. The confidence and success you would feel would spill over to your improve your personal life. Think of each mile as $1 million in production. $1-3 million is attainable by accident. After that, you need a plan. Unlike the marathon, you don't have to get up and do a bunch of stuff you weren't doing before. You are going to be doing the same real estate stuff you were doing already, just a little differently. Ultimately, you get to sleep in! By the way, my clients love the service they get from The Joe Barfield Group and they are delighted with their results... That feels good.

I have to laugh at the people who complain about this book, they are not reading the same book I am. I turn to Kellers book almost weekly. I went from no sales and no listings to 3 listings in 3 weeks since reading his book. Just his 8x8 touch technique alone was worth the price. This book is not for everyone. If you are satisfied with your career as is then you will not go the extra effort Keller suggests. For the serious Realtor looking to go out on their own, this book is the roadmap on how to do it. My ten year plan is to develop the skills and relationships needed to go out on my own. This book will take me there with some hard and smart work. Just the fact that Keller has such details in one book is amazing. Everyone from Michael Gerbers to Tony Robbins systems are in this book. What makes it a classic is the fact that the book can combine such a wide range of information in a clear and simple format. Thanks to Keller for writing such an inspiring book. Much Success!

After reading this book three times through I'm struck with one overriding sense, "OK, this guy gets it". Can one book successfully sum up what's needed for a successful real estate career.....yes. I've been a real estate broker for 11 years and I've been to and heard just about every major "real estate trainer" out there: Wickman, Buffini, Stumpf, Kennedy, Ferry, Knox, Droz, DeLuca, etc. What they all offer are specifics of how they were successful realtors in their time. Which is really helpful, but what sets this book apart is that Keller looks at the challenge of treating your real estate sales career like a business. There is real wisdom here, not just about having a "successful" real estate career, but life balance, and personal fulfillment through our real estate business.I know a number of other agents who have read this book and one thing I've heard a few times is "I wish something like this was around when I got into the business", which are exactly my thoughts. Keller has kind of a tough love approach to spelling out exactly what is involved in true mastery as a realtor producing at a very high level. Another thing I find interesting is that this book could be about any industry, any career. The disciplines and business concepts he describes are universal.Keller starts with the open questions of essentially "what would it take for an agent to succeed at a really high level, and let's use a million dollars as a kind of random goal." He then builds with 1) finding the motivation within to climb this mountain, 2) How to earn a million, 3) how to net a million, 4) how to receive a million in passive income (a true business owner), and finally 5) how to put it all together with the key of focus driving your business. Keller has a direct common sense outlook and writing style which I found refreshing.This book applies to the new agent as well as a realtor who is already producing at a high level.