The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer

Just recently licensed, I was searching for a book to help me get started, since I will be working as an independent financial adviser. Ordered this book because of the high reviews and I have to say this book did not let me down. It was better than I expected. This book breaks down exactly what you need to do, step by step, to grow a million dollar practice. My favorite chapters were the first (Overview) and the third (The numbers you need to succeed). The Overview basically tells you what to expect, explaining that as a new adviser 70% of a 10 hour day should be spent on marketing. Also provides a break down for your weekly marketing goals, time commitment, and target markets. The Numbers chapter breaks down how many appointments you must set weekly, how much assets you must get under management on a monthly basis, the minimum qualified prospects to keep, and a specific road map to growing your business to a million dollars. The book also contains marking plans, scrips to help you get started and much more. This is a great book for any new adviser that is serious about growing their business to a million dollar practice!

Dave Mullen Jr. has put together the essential steps to success in the EXTREMELY difficult process of building a financial services practice. I am one of his disciples and the concept of clearly defining your market action plans, understanding that it takes 100 clients that are constantly being upgraded and 100 prospects that are constantly in your pipeline is the key to success. Reading the book is step one, consulting directly with Dave Mullen should be your next step. Bravo for a process that works if you are willing to commit! Howard Hissrich, CFP(r)

I have been in the business for over 20 years and have continued to refine and grow my practice by applying successful techniques and processes aleady designed by other successful Advisors. This book by Dave Mullen is in a class of its own. Through the countless books, seminars and weekend training retreats that I have utilized to improve my practice..."The Million Dollar Financial Services Practice: A Proven System for Becoming a Top Producer" cuts to the heart of the matter and addresses "Doing the Right things everyday...providing clearity of vision, process and discipline." It's the "Best" I've ever read!

Dave Mullen has spelled out a tactical blueprint for financial advisor success. It does not matter whether you are at a wirehouse, a regional firm, a financial planner or an independent B/D-RIA; I believe the tactics described in this book will help any serious and motivated advisor increase their business. I have many years of management experience and I found myself very impressed. I was highlighting and underlining important ideas that will help me grow my practice. This book has become a favorite reference book in my library. I recommend it to every level of FA in the business that wants to grow. Robert Spicer Executive Vice President First Financial Equity Corporation Former Area Manager and Executive Director, Morgan Stanley

This book fills the void left by "sink or swim" training traditionally used by our financial advisory firms. Dave's inspiring nature shines through in this text to make us Financial Advisors feel like anything is possible! He gives us the tools to play to our own strengths and capitalize on our own interests and contacts to build a quality wealth management practice. From scripts to bigger picture planning, this book not only inspires us to make changes in our business, but also gives us the tactical tools to do so. I would recommend this book to every Financial Advisor, including those of you at the beginning or somewhere out in the middle of your careers. Read this book!! I believe it will give you hope and a plan for bringing your vision for your practice into reality.