The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World

by David E. Henderson

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THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban,...

Format:Paperback

Language:English

ISBN:1934759201

ISBN13:9781934759202

Release Date:January 2009

Publisher:Robert Reed Publishers

Length:272 Pages

Weight:0.90 lbs.

Dimensions:0.9" x 5.9" x 8.9"

Related Subjects

Business Business & Investing Economics

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The Media Savvy Leader: Visibility, Influence, and Results in a Competitive World

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