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Business & Investing Books > Marketing & Sales Books
Hardcover The Meaningful Brand: How Strong Brands Make More Money Book
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ISBN: 0230342264

ISBN13: 9780230342262

The Meaningful Brand: How Strong Brands Make More Money

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Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case... This description may be from another edition of this product.

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Format: Hardcover

Condition: Very Good

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