The McGraw-Hill 36-Hour Course: Online Marketing

by Lorrie Thomas

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A crash course on the most dynamic marketing platform today

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for...

Format:Paperback

Language:English

ISBN:0071743863

ISBN13:9780071743860

Release Date:January 2011

Publisher:McGraw-Hill Companies

Length:272 Pages

Weight:0.90 lbs.

Dimensions:0.7" x 6.1" x 9.0"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Investing Business & Management Direct E-Commerce Economics Education & Reference Industries & Professions Marketing Marketing & Sales Research Retailing Web Marketing

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