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Paperback The Mass Audience: Rediscovering the Dominant Model Book
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ISBN: 0805823050

ISBN13: 9780805823059

The Mass Audience: Rediscovering the Dominant Model

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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today,...

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