The Mass Audience: Rediscovering the Dominant Model
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In the early 20th century, a new and distinctive concept of the audience rose to prominence. The audience was seen as a mass -- a large collection of people mostly unknown to one another -- that was unified through exposure to media. This construct offered a pragmatic way to map audiences that was relevant to industry, government, and social theorists. In a relatively short period of time, it became the dominant model for studying the audience. Today,...
Format:Paperback
Language:English
ISBN:0805823050
ISBN13:9780805823059
Release Date:October 1996
Publisher:Routledge
Length:174 Pages
Weight:0.55 lbs.
Dimensions:0.4" x 6.0" x 9.0"
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