The Marketplace of Attention: How Audiences Take Shape in a Digital Age
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Book Overview
How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The...
Format:Hardcover
Language:English
ISBN:0262027860
ISBN13:9780262027861
Release Date:September 2014
Publisher:MIT Press
Length:268 Pages
Weight:1.20 lbs.
Dimensions:0.9" x 5.8" x 9.6"
Age Range:18 years and up
Grade Range:Postsecondary and higher
Related Subjects
Communication & Media Studies Media & Communications Social Science Social SciencesCustomer Reviews
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