The Marketing Problem Solver

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This text identifies and discusses a number of major marketing areas and offers guidelines for promoting the well-being of a business. Divided into five parts, The Marketing Problem Solver begins with a discussion of the management setting and the search for excellence in marketing. The second part emphasizes the importance of the strategic and annual planning process and the financial support needed for marketing. The third section contains suggestions...

Format:Hardcover

Language:English

ISBN:0471813095

ISBN13:9780471813095

Release Date:January 1987

Publisher:Wiley

Length:319 Pages

Weight:1.41 lbs.

Related Subjects

Business Business & Investing Economics

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The Marketing Problem Solver

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