The Marketing Plan
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Book Overview
Create winning marketing plans like the pros Whether you're starting a new business or launching a new product line within a company, you won't be able to succeed without a clear plan that defines your goals and how you will achieve them. Now, best-selling author William Cohen equips you with the knowledge, tools, and techniques you'll need to develop marketing plans like the pros. The Marketing Plan, 4th Edition presents step-by-step procedures--from...
Format:Paperback
Language:English
ISBN:0471230596
ISBN13:9780471230595
Release Date:June 2004
Publisher:John Wiley & Sons
Length:348 Pages
Weight:1.80 lbs.
Dimensions:0.6" x 8.5" x 10.9"
Customer Reviews
1 rating
An excellent book for an up-coming marketing executive
Published by Thriftbooks.com User , 26 years ago
To the young marketing executives in the world, an excellent way to brush up your marketing basics, studied in your college years. Very helpful for those starting their own businesses, as this book helps you see what the future might have in store for you, about the business and what different approaches could be taken to achieve your goals.
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