The Marketing of the President: Political Marketing as Campaign Strategy

by Bruce I. Newman

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Book Overview

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

Format:Paperback

Language:English

ISBN:0803951388

ISBN13:9780803951389

Release Date:December 1993

Publisher:Sage Publications, Inc

Length:164 Pages

Weight:0.68 lbs.

Dimensions:0.5" x 6.0" x 9.0"

Related Subjects

Elections Elections & Political Process Political Science Politics & Government Politics & Social Sciences Social Sciences

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The Marketing of the President: Political Marketing as Campaign Strategy

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