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Business & Investing Books > Marketing & Sales Books
Paperback The Marketing Glossary: Key Terms, Concepts and Applications Book
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ISBN: 0971943427

ISBN13: 9780971943421

The Marketing Glossary: Key Terms, Concepts and Applications

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Format: Paperback

Condition: New

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Book Overview

A combination dictionary, encyclopedia, and how-to guide with definitions, "The Marketing Glossary" is an acclaimed reference work. Newly updated, it contains more than 1,400 entries. This description may be from another edition of this product.

Related Subjects

Business Business & Investing Economics Education & Reference Management & Leadership Marketing Marketing & Sales

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