The Marketing Code

Stephen Brown's amazing wit and ability to translate meaningful academic theory into a fast-paced, delightful novel has made The Marketing Code a must read for anyone serious about the power of marketing. It is easy to become enngrossed in the fictional story line, yet there is a need to stop after each chapter and reflect on the powerful marketing lessons really being taught. If dry, boring, and archaic academic books are not your thing - and entertaining, informative, hilarious, and thought-provoking ones are - then The Marketing Code is for you! I loved this book and have purchased several copies for my marketing friends who really do know what the Holy Grail is! Lisa Gallagher

This is a great book. If you are looking for a marketing text book in a novel form this is your book. It is well written and the book keeps you curious. I'm not a reader and I never read my books to the end. But this one is finished. The only bad thing is that you have to pick the 'lessons' out by your self. If something is important for Marketing the book doesn't tell you directly.