The Marketing Book
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Book Overview
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart...
Format:Paperback
Language:English
ISBN:0415703778
ISBN13:9780415703772
Release Date:April 2016
Publisher:Routledge
Length:616 Pages
Weight:2.65 lbs.
Dimensions:1.5" x 7.5" x 9.7"
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