The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms

by Paul Roetzer

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Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns...

Format:Hardcover

Language:English

ISBN:1118131363

ISBN13:9781118131367

Release Date:December 2011

Publisher:Wiley

Length:256 Pages

Weight:1.02 lbs.

Dimensions:1.0" x 6.1" x 9.3"

Related Subjects

Business Business & Investing Business & Management E-Commerce Economics Industries & Professions Marketing Marketing & Sales Search Engine Optimization Web Marketing

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The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms

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