The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion

by Ann Grossman and Ann Brewer

No Customer Reviews

The Marketer's Guide to Media Vehicles, Methods, and Options is an unusually practical hands-on reference source written for marketing, advertising, and promotion professionals to use in conjunction with their daily work. Designed as a convenient desk-top manual, this is an informative guide to the use of media vehicles. Ann Grossman covers the traditional broadcast, print, and out-of-home media formats and sales promotions as well as the increasingly...

Format:Hardcover

Language:English

ISBN:0899302661

ISBN13:9780899302669

Release Date:October 1987

Publisher:Praeger

Length:256 Pages

Weight:1.39 lbs.

Dimensions:1.0" x 6.4" x 9.5"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Education Education & Reference Marketing & Sales Textbooks

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

The Marketer's Guide to Media Vehicles, Methods, and Options: A Sourcebook in Advertising and Promotion

Recommended

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us