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Business & Investing Books > Marketing & Sales Books
Paperback The Market Segmentation Workbook: Target Marketing for Marketing Managers Book
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ISBN: 0415118921

ISBN13: 9780415118927

The Market Segmentation Workbook: Target Marketing for Marketing Managers

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Segmentation involves the identification of target customer groups by their requirements and buying characteristics. But how should a company decide on which groups to reach and how to market to them?... This description may be from another edition of this product.

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Format: Paperback

Condition: Good

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