The Market Segmentation Workbook: Target Marketing for Marketing Managers

by Sally Dibb and Lyndon Simkin

No Customer Reviews

Select Format

Select Condition

Book Overview

Segmentation involves the identification of target customer groups by their requirements and buying characteristics. But how should a company decide on which groups to reach and how to market to them? This workbook explains the key aims behind the segmentation process and shows you in a step-by-step plan how to build up a strategy for identifying and targeting segments effectively.

Format:Paperback

Language:English

ISBN:0415118921

ISBN13:9780415118927

Release Date:February 1996

Publisher:Cengage Learning

Length:240 Pages

Weight:1.15 lbs.

Dimensions:0.5" x 6.1" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Economics Education Education & Reference Instruction Methods

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

The Market Segmentation Workbook: Target Marketing for Marketing Managers

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us