The Market Makers

Author and teacher Daniel Spulber offers insights that are becoming increasingly relevant as technological innovations make transactions between customers and businesses faster, cheaper and more important. The strategic framework he presents - that you should view companies as transaction facilitators, not as product makers or service providers - will force you to rethink your most fundamental beliefs about your business. We [...] recommend this book to managers, strategists and students of all branches of business who are looking for a fresh analysis of 21st-century competition.