The Management of International Advertising: A Handbook and Guide for Professionals

by Erdener Kaynak

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The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets. Kaynak presents both a comprehensive guide to the social, cultural, technological, political, and economic influences that affect the international...

Format:Hardcover

Language:English

ISBN:0899301428

ISBN13:9780899301426

Release Date:November 1989

Publisher:Praeger

Length:300 Pages

Weight:1.33 lbs.

Dimensions:0.7" x 6.1" x 9.2"

Related Subjects

Accounting Accounting & Finance Advertising Business Business & Finance Business & Investing Education Education & Reference Marketing & Sales Textbooks

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The Management of International Advertising: A Handbook and Guide for Professionals

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