Fair? Balanced? To some, Bill O'Reilly is a semi-demented cable TV talk show host who can be an obnoxious, insufferable, opinionated, rude loudmouth whose views, the kinder ones say, are typical right-wing drivel. But there is much more to O'Reilly than what meets eye. O'Reilly is the paradigm of idiosyncrasy in television journalism. On the rough road to the top, O'Reilly learned how to give the public what it wants and thinks it needs. From his...