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Hardcover Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor Book

ISBN: 0762778490

ISBN13: 9780762778492

Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor

One week after Ronald Reagan announced his candidacy for governor of California, the San Francisco Chronicle gibed: "It was simply a flagrant example of miscasting." Reagan was tanking, and his businessmen backers panicked. Their bold experiment was about to fail. Then a think-tank friend suggested the expertise of two UCLA social pyschologists. Kenneth Holden and Stanley Plog agreed to take the job only if they could have three full days...

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Format: Hardcover

Condition: New

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