The Making of Harcourt General: A History of Growth Through Diversification, 1922-1992
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Traces the company's seventy-year evolution from a small family-owned company operating drive-in theaters into a multi-billion dollar corporation deriving 12% of its revenues from movie theaters, 50% from its ownership of the Neiman Marcus Group, and the remaining 38% from the businesses of its diversified publishing subsidiary, Harcourt Brace Jovanovich (HBJ). The author focuses on two themes that have had a strong influence on the company's success...
Format:Hardcover
Language:English
ISBN:0875845096
ISBN13:9780875845098
Release Date:June 1994
Publisher:Harvard Business Review Press
Length:310 Pages
Weight:1.55 lbs.
Dimensions:1.4" x 6.4" x 9.6"
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