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Paperback The Main Source: Learning from Television News Book

ISBN: 0803925700

ISBN13: 9780803925700

The Main Source: Learning from Television News

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Format: Paperback

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Book Overview

The authors effectively challenge the myth that the public gets most of its news from television. In a wide-ranging study (with European and US data), they conclude that television is not the publics 'main source for news. The Main Source uses innovative survey techniques to show that public understanding of news information is considerably higher than previous research has found and that television news presentation could be far more effective.

Related Subjects

Language Arts

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