The Magic of a Name: The Rolls-Royce Story, the First 40 Years

I enjoyed this book alot. It gives a good insight into the early days and moves at a brisk pace, without getting too deep or too bland. The book did leave me wanting more on the individuals, however. This is solved by finding/purchasing the series of books from the Historical trust series. (I now have three of those and want the book on Lord Hives). I have just ordered Volume TWO, to find out the deeper story on their JET engine development. Overall, a very worthwhile book for anybody interested in the early cars, the fascinating people and the technologies of the time.

This is an excellent book for a superior marque. All RR owners should give it a thorough read. Professor John W. Kercheval, III Georgetown Washington, DC

The Magic Of A Name: The Rolls-Royce Story is a fascinating and informative history of the first forty years of the internationally famous Rolls-Royce company, whose achievements were part and parcel of the technological advancements of the twentieth century. It was in 1904 that Henry Royce and Charles Rolls collaborate to build luxury cars for the rich. Then successfully engineered the "Silver Ghost" and launched one of the most successful car manufacturers of their day. The impact of both World Wars compelled the corporation to the cutting edge of aeronautical engines for such legendary aircraft as the Spitfire, Hurricane, and American Mustang. Peter Pugh draws upon his extensive researches with company archives to write a definitive history, enhanced with sections of period photographs. The Magic Of A Name is the superb biography of a great company.