The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

by Jean-Noël Kapferer and Vincent Bastien

No Customer Reviews

Select Format

Select Condition

Book Overview

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-No?l Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies.

Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing...

Format:Hardcover

Language:English

ISBN:0749464917

ISBN13:9780749464912

Release Date:September 2012

Publisher:Kogan Page

Length:408 Pages

Weight:1.68 lbs.

Dimensions:1.2" x 6.5" x 9.4"

Related Subjects

Business Business & Investing Economics Management Management & Leadership Marketing Product Management

Customer Reviews

0 rating

Write a review

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks^® and the ThriftBooks^® logo are registered trademarks of Thrift Books Global, LLC

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Select Format

Select Condition

Recommended

Book Overview

Customer Reviews

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

Follow Us