The Loyal Customer: A Lesson From a Cab Driver

I began using little books like Shep Hyken's, THE LOYAL CUSTOMER: A LESSON FROM A CAB DRIVER, in my sales and customer service training meetings and have great success with them. The participants really enjoy it, it breaks the monotany of all-day training sessions, and they always spark lively interactive debate afterward. Most of the books I have found most useful for this have been business fables. This one is a little different in that it is not a real life experience and only has 2 characters, but it still went over quite well and the lessons learned here were extremely well received. The Q & A section will surely make your next training session a lively one.

Shep Hyken's tale about a down-to-earth cabbie who treats his customers like gold contains gems for every person. It matters not if you are a top level executive or employed in social work or a Girl Scout selling cookies -- read this book!

Hyken provides a very comfortable read full of great insight. If you think your business has great customer service, use this book as a measuring stick. If your eyes aren't opened by these ideas, chances are your business won't be open long either.