Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever

Useful and practicable theory

I have been in sales for at least seven years full time as an Executive Search Recruiter in the US, Japan, and New Zealand. I am a big believer in personal development and so I have read my fair share of sales books. To be honest there are books that forget to tell you that it will be difficult and take time to grow your business and ability but Jeff Gitomer's book does neither of these things. He is brutally honest and at the same time inspirational in his goal to make you the best salesperson you can be.... for life. This is not a book for people who need a quick fix to get them out of a slump or to even convince them that a sales career is for them. Jeff's main focus is on techniques and attitude to be the best. Not half way there, but the very best. He doesn't prescribe shortcuts although you can take pieces of his advice and use them the next day, ultimately he is suggesting you take the time to put your heart into your work for a lifetime. It is a concept that people who go to work for a pay check may really struggle to put into practice for an employer, but for business owners and those who want to push themselves for lifelong sales and professional achievement then I highly recommend this book to you.

Looking for a spark to re-ignite your passion for selling? Jeffrey Gitomer, author of The Sales Bible, has produced another gem. His lively style and straight talk make this book an inspirational motivator for salespeople who need to have a fire lit under them. Combining professionalism with humor, he presents more than a dozen principles for sales greatness. Gitomer combines colorful language with a punchy style to put the fun in the fundamentals of selling.

If you think you've heard it all, seen it all and been there when it comes to keeping a positive mental attitude and making 10 more sales calls a day, Gitomer's Little Red Book of Selling is for you. It's not the same old cr@* here! Gitomer made me realize that I do make dumb mistakes like spend all my marketing money selling to new prospects instead of old clients. I learned dozens of ways to change my sales efforts--thank goodness Gitomer doesn't charge a commission.

If you love books, and I love books, you will the craftsmanship of "The Little Red Book of Selling. From the cover to the paper to the handy little ribbon bookmark it is a work of art. Ok so what about what's inside. This will be a book I will keep with me for years to come. Wonderful reminders of what we all know and very few actually do. Not a book to be read and put on the shelf it is one to be read, studied and re-read. If you sell anything you should own this book.