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Paperback The Language of Organizational Styling Book

ISBN: 110766697X

ISBN13: 9781107666979

The Language of Organizational Styling

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Format: Paperback

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Book Overview

The ways in which commercial organizations and service providers 'style' themselves - creating the image they wish to portray to their potential consumers - is a long-established area of research in the fields of sociology and business studies. However, language also plays an important role in organizational styling, something which until now has been largely overlooked in the literature. This is the first book-length study of the linguistics of organizational...

Related Subjects

Language Arts

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