The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

by Tsedal Neeley

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For nearly three decades, English has been the lingua franca of cross-border organizations, yet studies on corporate language strategies and their importance for globalization have been scarce. In The Language of Global Success, Tsedal Neeley provides an in-depth look at a single organization--the high-tech giant Rakuten--in the five years following its English lingua franca mandate. Neeley's behind-the-scenes account explores how language...

Format:Hardcover

Language:English

ISBN:0691175373

ISBN13:9780691175379

Release Date:August 2017

Publisher:Princeton University Press

Length:200 Pages

Weight:1.14 lbs.

Dimensions:0.9" x 6.3" x 9.2"

Related Subjects

Business Business & Investing Economics Language Arts

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The Language of Global Success: How a Common Tongue Transforms Multinational Organizations

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