The Language of Brands: A Linguistic Framework for Creating Brand Distinction
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There's a new rule in marketing: brands must speak to consumers using their language. The Language of Brands is about how the largest and most successful businesses use language to connect with consumers. It's about how the words marketers use do more than just share simple messages. Why are some writers good and others bad? Why has content become such a central part of the marketing machine?The Language of Brands looks at businesses that have successfully...
Format:Paperback
Language:English
ISBN:1661927181
ISBN13:9781661927189
Release Date:January 2020
Publisher:Independently Published
Length:222 Pages
Weight:0.57 lbs.
Dimensions:0.5" x 5.2" x 8.0"
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