The Language of Advertising
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Book Overview
Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes. Focusing on magazien...
Format:Paperback
Language:English
ISBN:0631127437
ISBN13:9780631127437
Release Date:January 1991
Publisher:Wiley-Blackwell
Length:196 Pages
Weight:0.65 lbs.
Dimensions:0.4" x 6.1" x 9.0"
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